In conjunction with their financial PR advisors, the business approached Emperor to create a Capital Markets Day which would communicate a deeper understanding of their future prospects, clearly and confidently.
Emperor were tasked with creating an event that avoided “death by PowerPoint” and delivered a real ‘’wow factor” which would inspire investors and analysts. The goal was to balance strategic content with elements that would allow stakeholders to feel fully immersed in the way the business was run.
After examining strategy documentation, we conducted some writing and creative exercises to arrive at a clear positioning theme for the event. “Turning Opportunity into Growth” was an ideal articulation, reflecting HomeServe’s tenacious and entrepreneurial personality.
A three hour agenda was planned including a variety of content to ensure stakeholders were informed, educated and engaged. This included video dramatisations and content to showcase partner and customer propositions. We also created two breakout rooms to showcase technical innovations (smart home devices) and an international room in which CEOs from France, Italy and Spain could share their strategies and field questions from investors.
It was important to capture the energetic and entrepreneurial attributes of the business as well as communicate confidence and reassurance. The theme was expressed across everything from set and stage design through to invitations, signage, presentations and delegate badges.