The business wanted to take a fresh approach to its brand and marketing materials.
Essentially, it needed to communicate distinct messages to both groups, while creating and maintaining a unified appearance.
How do reach two different audiences while maintaining the integrity of your brand?
Simplification, structure and clarity were the order of the day. For the consumer market, we used an individual photographic style to distinguish each product area.
For adviser materials, we employed simple, characterful illustrations, to be used both within a suite of communications and across the marketplace as a whole.
To ensure brand unity, we applied the same crisp typography and clear page layouts across the full suite of communication materials. This approach was set out in extensive brand guidelines.
These included a set of key assets to apply to a range of online and offline communications. We also created a variety of printed and digital promotional material for seasonal campaigns which promoted specific products.