Essentially, it needed to communicate distinct messages to both groups, while creating and maintaining a unified appearance.
How do reach two different audiences while maintaining the integrity of your brand?
For adviser materials, we employed simple, characterful illustrations, to be used both within a suite of communications and across the marketplace as a whole.
These included a set of key assets to apply to a range of online and offline communications. We also created a variety of printed and digital promotional material for seasonal campaigns which promoted specific products.