Ultimately, we’d be fostering a credible, purposeful and sustainable culture which would drive Crew people to deliver ‘True Crew’.
How do you create an employer brand that’s true to a company’s vision?
This gave us a clearer picture of Crew’s vision and purpose, and helped us to define and articulate the values that enable the Crew team to deliver it.
Our employer brand set the stage for this and provided the tools for the Crew team to go forth and deliver.
It would embed those values which inspire behaviours that would lead to success. What’s more, it would help to create brand ambassadors and attract the right people to join them.