It was supported by a bold visual style, showcasing iconography. An internal brand ran in parallel, uniting employees behind shared values and behaviours. Over time, these brands became mismatched with the firm, which had developed in both scale and service. DWF had evolved into the international legal business of today, offering trailblazing products and services extending beyond law.
Specifically, we were tasked with delivering a new visual style along with a messaging platform which included a purpose, narrative, strapline, vision, value proposition and copy style. The entire solution had to reach both internal and external audiences while being sustainable enough to serve continued global expansion.
The favoured creative solution is expressed succinctly through the strapline ‘Beyond expectations’. We understood that their vision was to achieve the exceptional by thinking beyond the conventional. With this in mind, we are able to present DWF as insightful and illuminating in approach. It’s about being consciously but confidently different.
By introducing contemporary editorial-style photography, the brand feels more in touch, topical and relevant. We use industry-specific imagery to represent scale, diversity, quality of clients and expertise. Images are light, bright and uncluttered, creating a premium and high-end feel.
Using an enterprise-level CMS we’ve created ‘site within site’ functionality which better supports sector propositions and allows DWF to introduce Connected Services.