The firm had to connect with a savvy and ambitious generation of graduates that expects and demands more from its prospective employers.
How do you approach an audience that expects a personally tailored experience?
With this in mind, we took a personal, invitational approach – encapsulated by the phrase “Be different. #bedwf”. Our engaging brochures highlighted the difference the firm offers in an inclusive, aspirational and ambitious way. We wrote copy that spoke to these graduates’ sense of self-worth, but which also created a sense of support and guidance. Not least, we explored the idea of standing out, being different and changing perceptions.
increase in Facebook comments in
the first month of the campaign
places booked for our open days