Jimmy Choo on a pitch process to find a partner agency for the next phase of the company’s growth.
Emperor were invited to pitch among a roster of agencies for their printed and corporate website.
The company had invested a great deal of time and effort in their retail brand, using high-profile brand ambassadors to promote their shoes, bags and fragrances. They have a high profile within the fashion industry, one that has enabled strong growth and a loyal, devoted following. However, as Jimmy Choo is perceived as a boutique fashion business, our first questions were centred around how effective their brand would be within a new 'plc' territory.
How do you introduce a globally recognised brand to a business audience without losing the boutique essence that made it such a success?