Mubadala's goal is to create a society that offers education, health and employment to all Emiratis, and to establish world-class industries in Abu Dhabi that will drive the nation’s development. This unique organisation essentially has one shareholder; the UAE royal family.
For the third consecutive year, Mubadala looked to Emperor to produce a high quality printed review document that reflects the character, stature and achievements of this company. Our challenge was to create a design solution that not only meets the highest standards of style, tone and content – but which also provides the perfect platform to tell their inspiring and motivational stories.
What does it take to create a report that will inspire an audience like no other?
In a climate of challenging global economic forces, the report had to find a balance between reporting Mubadala’s financial performance and demonstrating its impact on UAE society.
Our creative approach had to be fluid and responsive, as content and messaging was refined and crafted throughout the development process.
Collaboration was key from start to finish.
So we built a strong relationship with the Mubadala team in Abu Dhabi, and drew on our combined, collective strengths to produce a compelling narrative. This inspired us to create an engaging and contemporary design solution that presented their diverse activities over the year and reflected their commitment to transforming a nation.