For its 2016 annual report, Premier Foods was keen to clearly convey the Premier Foods corporate story, demonstrate its ongoing investment in key brands and its commercial expertise.
But there were also specific improvements on the previous years that were a priority. The report needed to detail the main messages of the business, strategy and results in a more concise way, with less duplication, while stakeholder feedback asked for greater emphasis on detailing the sustainability strategy, and clearer disclosure around remuneration.
With brands at the centre of the business, we wanted to use strong imagery to showcase the wide range of brands and their importance within UK households.
The business model was developed around the core purpose of the business: to ‘create food the nation loves most for modern life’. It was clearly integrated with the strategy, with business outcomes for stakeholder value and sustainability.