How can materiality shape a story?

RB is the FTSE 250 health and hygiene company behind brands including Air Wick, Durex and Dettol. Its innovative approach towards 'Better Business' places sustainability firmly at the heart of the business.


Year on year, RB has consistently achieved the fastest growth in their sector. But when it came to the quality and delivery of their reporting suite, they were looking for a partner that could take them to the next level.

RB approached Emperor to produce sustainability and integrated reports that truly reflected its transformational business. A key challenge was to articulate the role sustainability had played in the growing success of the organisation.

How could we show RB's sustainability ambitions in a clear, measured and engaging way?


RB were open to making big changes from year one. However, the transformational challenges it faced meant a measured approach was needed. 

So while our work in year one focused on putting in place solid reporting foundations, we helped RB produce an integrated report in year two to showcase the company's positive social impact.

While encouraging RB to continue delivering two different reports (and an online-only data sustainability supplement), we combined the financial and sustainability strategies to develop one clear corporate strategy: ‘Better Business’. 

To help RB articulate this, we also conducted a materiality assessment to create a clear sustainability framework and weave sustainability prominently throughout the corporate narrative.


I would like to say one big thank you on behalf of RB and the sustainability team for all your work and contribution in ensuring we ended up with a great report. It is our best report ever.

- MARIJA ROMPANI / Global Head of Corporate Sustainability

‘Better Business’ now accounts for RB's sustainability priorities as well as financial returns – and the reporting suite frames their story in a comprehensive way.

By engaging stakeholders from actross the business through materiality, a matrix was also produced and featured in the sustainability report.


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