RB approached us to help produce annual reports and sustainability reports which would truly reflect the changes that had transformed and continue to transform the business.
How do you bring a more intelligent approach to reporting a transforming business?
So for year two, we recommended the move towards an integrated report that would better reflect the company's positive social impact.
While encouraging RB to keep delivering two different reports (and an online-only data supplement), we combined their existing financial and sustainability strategies to develop one corporate strategy called ‘Better Business’. This now accounts for sustainability priorities as well as financial returns – and frames RB’s story in a more comprehensive, inclusive way.
There’s still more to do, but integrated reporting has resulted in a positive and more fully realised flow of information for everyone.