Our challenge was to develop a strong brand presence for the University’s 2015 undergraduate student recruitment campaign. The creative concept and execution needed to be bold, contemporary and distinctive, and cut through a crowded student recruitment market.
We first conducted a series of workshops with the University’s marketing and academic teams, to gain insightful wider perspectives and achieve important buy-in to the overall campaign direction.
This collaborative approach continued via a ‘brand mapping’ exercise to help the University select the right approach. It opted for a vibrant look and feel and a call to action based on ‘Fast forward to your future’.
A series of multi-channel communications - from direct mailing packs and environmental signage, to newspaper adverts and bus vinyl wraps - was developed.