Event: Finding the value in your Employee Value Proposition

Posted in Engagement on 10 October 2018 By Susannah Gerner, Client Director

In a world where we know the best workers in our organisations do the finest and the most work1it has never been harder to compete to find and keep quality talent.

Organisations have the challenge of attracting the right talent to support their growth ambitions and keep them there once they’ve found them. And that doesn’t even take into consideration the trials of developing the talent you have, managing performance, making culture a competitive advantage, leading transformational change, and/or growing your teams into leaders.

An organisation’s EVP – once regarded as a tactical nice to have – has now become a strategic backbone of employee communications strategy – increasingly owned by someone at board level.2

Join us for a discussion as we share both the theory and practice of the transformational effect of a powerful Employee Value Proposition (EVP). Our speakers will share inspirational stories from two very different organisations where their EVP has been used in two very different ways.

Rotherham Children and Young People's Services as an attraction piece at a time of chronic reputational damage and A.G. Barr where they have aligned their employer brand to their business strategy to retain the essence of their culture as the business evolves.


Doug Brown
Head of HR at A.G. Barr 

Susannah Gerner
Brand Client Director at Emperor

Event details:

Thursday 8 November 2018
5:30 - 6:30 pm (Drinks and nibbles served from 5:00 pm)

4th Floor, Charlotte House
2 South Charlotte Street


Email [email protected] to register your place at the event.


Superior talent is up to eight times more productive [Herman Aguinis and Ernest O’Boyle Jr., “The best and the rest: Revisiting the norm of normality in individual performance,” Personal Psychology, Volume 65, Issue 1, Spring 2012, pp. 79–119, onlinelibrary.wiley.com.]

Employer brand research findings from research carried out by Emperor and Communicate magazine, 2017.



Why focus on employer branding?

With the growing competition for talent, companies are having to work much harder to attract and retain the best people.

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