2. Use what you have: don’t forget Annual Report content
Don’t forget that you’ve already got a load of content at your fingertips!
Make the most of your Annual Report information by bringing it to life online.
Using charts and interactive infographics will help illustrate financial and company detail, including the strategic framework, business model and KPIs. Using additional engaging content (such as video and animation) will enhance your messaging.
Creating a summary online report can drive greater traffic to your printed version, and help users to gain an overview before reading the full report.
Don’t forget analytics can help to show you the popularity and effectiveness of this content.
Google's ongoing change to the way it ranks mobile-friendly websites - dubbed 'Mobilegeddon' by some - shouldn't be a cause of panic for most corporate communicators, as it's likely to only affect a small percentage of searches for your corporate website.