Presenting your company culture

Posted in Engagement on 24 April 2018 By Hannah Williams, Account Manager

Employees are the core of our knowledge-based economy and a key driver of economic growth. It is therefore high on the recruitment agenda to attract, retain and motivate all employees, regardless of their role or seniority level.

A recent ‘Glassdoor Best Places to Work’ seminar showed how a more open and interactive recruitment process best represents your company’s culture, presenting an attractive workplace environment that candidates will want to be a part of.

Make the most of digital platforms

Candidates are better informed and can easily access information about companies and roles without any direct interaction. Glassdoor reviews are being used more and more to form a real understanding of company culture.

Confident recruiters will work with this insight: to demonstrate its informal and friendly consumer voice, EasyJet encouraged employees to share and interact with their content on social media and Glassdoor.

Building an Employer Brand

This focus on employer branding is still under-rated and under-utilised, but more companies are starting to realise that having an Employee Value Proposition is becoming vital. Millennials want an immersive experience and to develop a good understanding of the company - what is it like to work there? What's the corporate social responsibility view?

Facebook encouraged this with Facebook Live - using GoPro cameras to show a day in the life of various employees across the company. Feedback was positive - candidates felt engaged and invested in the company culture.

Don’t stop once you’ve started

The result of this interactive approach to recruiting leads to a relationship-building process with potential employees, with a focus on not just getting the right person, but their engagement post hire. By enabling employees to grow and enjoy what they do, companies retain them for longer.

 

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