Speaking sustainably

Posted in Reporting and Communication on 19 February 2018 By Leighton Barnish, Head of Sustainability

In our ever-changing world, external trends have a huge influence on corporate brands.

 

The proliferation of digital technology is creating a highly transparent landscape, businesses are facing greater calls to show how they create value beyond the bottom line and savvier stakeholders want to know more about product origination. Communicating the impact you have as a business is vital in building trust in your brand, creating a positive reputation and helping you stand out.

In response, there has been a push towards promoting purpose-led brands that place sustainability principles at the heart of what they do. Pioneers in this space have developed sophisticated sustainability strategies closely aligned to their corporate purpose, vision and business goals. These show how their actions are having a positive impact on the world around them whilst simultaneously helping them deliver their purpose.

Communicating the impact you have as a business is vital in building trust in your brand, creating a positive reputation and helping you stand out.

 

Developments in integrated reporting go even further, embedding sustainability into business-as-usual by broadening the definition of value creation beyond financial capital to encompass wider societal impact.

As well as recognising the importance of getting their strategy right, the best also recognise the importance of demonstrating how they make a difference through impactful and transparent communications. Why? Because talking about what you’re doing and how it’s making a difference is vital to gathering consensus, bringing people with you, enhancing your reputation and building a credible brand.

As well as recognising the importance of getting their strategy right, the best also recognise the importance of demonstrating how they make a difference through impactful and transparent communications.

 

Sustainability is here to stay. Its inclusion in corporate narrative is a clear barometer of business maturity in an often crowded and competitive environment. So stand up, speak out and show how you’re making a difference and it will be noticed by your customers, employees, investors and other stakeholders. 

To read more about best practice reporting and communications for Small Cap and AIM listed companies take a look at our reporting showcase.

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