Dow, bringing customers together 

Dow is one of the world's foremost materials science businesses, focusing on developing innovative and sustainable solutions. 

Having worked with Dow for a decade, Emperor is an integral part of its communications team, working across brand campaigns, product launches, employee engagement and many events, the largest being their presence at K-show (Europe’s largest plastics and rubber trade show) and their inaugural EMEA Sustainability Conference – The Path2Zero.

For the latter, we delivered a complex design and communication programme that was focused, personalised and tailored specifically to Dow’s customer and partner needs.

With the plastics industry focused on two critical topics - circular plastics and decarbonisation – we developed a concept based on their growth and transformation roadmap, the ‘Path2Zero’. This was the foundation for highlighting the priorities and solutions that Dow is delivering today and innovating for the future.

We took an integrated approach to bring the story to life. Our 60 strong creative and strategic team (in collaboration with AWZ, Düsseldorf) developed the exhibition area, films, 3D product renderings, animations, presentations and interactive case studies, each designed to build greater understanding of Dow's focus on Closing the loop, Doing more with less and Protecting the planet.

Bringing our complex sustainability strategy to life and creating a narrative that resonates with such a diverse audience was quite the challenge – but team Emperor has exceeded our expectations. Beyond delivery and implementation, we are grateful for the strategic input and advice on the creative direction along the way. A genuine team effort!

Jaoued Belhidaoui
Senior Communications Manager
Dow Europe


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