With 1 in 4 people experiencing a mental health problem in England, we joined forces with two incredible charities to raise awareness of the positive impact of listening.
The Lend an Ear campaign aims to shift attitudes and encourage individuals to listen more and listen better.
The campaign focuses on portraits of professional sportspeople, famed for their strength. These striking images highlight that everyone can be vulnerable to mental health challenges.
We created eye-catching headlines to stop members of the public in their tracks and incorporated accents of colour from The Harlequins branding to bring the key messages to life. Finally, a QR code was developed, driving people to the Lend an Ear website which offered further support and encouraged people to share the campaign.
The campaign was launched at the Harlequin’s first game of the 2022/23 season at Twickenham stadium.
Our work comprised of almost 200 pieces of collateral for use in their training grounds, community outreach work and on social channels. After the campaign launch, the following engagement stats were seen across a two week period:
- 5,541 accounts reached, 292 engaged and 695 content interactions.
- 87% more followers across social media.
- 935 views and 533 new website users.