The brand needed to represent three areas: customer journey; focus, progression and strength; and balance. That’s where the triangle came in.
But this had to be a ‘digital-first’ identity, so we introduced dynamic graphics that signified Adenza’s flow of data, which could be applied seamlessly to digital platforms.
Ultimately, our brand identity gives Adenza a unified look and feel that employees and stakeholders can take pride in. It also reflects that Adenza is the most stable, secure and trusted platform in the market.