THE CHALLENGE
The BBC's annual report is critical to the relationship between their regulator and the licence fee payer. Operating in a more global and competitive market, the corporation has seen significant challenges from competitors, coupled with ongoing financial challenges.
After a change of reporting structure, maintaining trust and confidence was vital. Other developments had taken place too, with BBC Worldwide and BBC Studios merging to form a single content-producing powerhouse.
We needed to find an adaptable design solution that not only celebrated the BBC's creative output, but also seamlessly assimilated new sections into an extended report. All of this over 270 pages of around 123,000 words, both in English and Welsh.
THE APPROACH
We worked closely with the BBC team early in the process to find a narrative and structure that would clearly communicate the new remit. This not only enabled us to build on the work we started last year, but also helped us introduce over 100 pages of new content.
Weekly meetings, transparency, honesty and collaboration were essential for both parties to work seamlessly together. We've won the BBC team's trust over the past few years, which is incalculable in a fast-moving, high-stakes environment.
As the BBC team were working on multiple chapters simultaneously, we needed to be very agile – often working at short notice to ensure the final output to BBC stakeholders was of the highest standard.
