THE CHALLENGE
Biwater is one of just a few global players in the water treatment industry offering 'total solutions'. As such, it has a vital need for a website. But Biwater.com had become so out of date and difficult to use, the business had started to actively divert people away from it.
This company has many engaging stories and insights to share. It incorporates expertise drawn from over 25,000 projects in more than 90 countries, while partnering with governments, companies and communities worldwide. We saw this as both a challenge and an opportunity.
As Biwater continued to grow, it had even more stories to tell. However, limited editing functionality was preventing this. Put simply, the company needed a stronger, focused yet flexible online presence. We couldn’t wait to get the ideas flowing.
THE APPROACH
We knew the key to success would be to ensure the complexity and benefits of Biwater’s services were easily understood by a wide-ranging, global audience. This meant engaging with everyone from international media to foreign governments and prospective employees.
We began by getting to grips with everything Biwater provides, from desalination to water treatment. We also explored where it operates, discovered the company’s excellent technology, and took note of its pride in being British-born – which tied neatly into its 50-year anniversary.
To help us create more visually-oriented design, we mapped all projects. This allowed us to create a template for case studies. This included video, iconography, statistics and images, so the major detail of each project can be seen at glance and easily shared using social media.
While Biwater operates in 90 countries, its comms are coordinated through a one-person team. So we provided another template to make capturing, auditing and producing market information easier. Not least, we provided copywriting and video editing to shape content consistently.
