The suite compromises four interconnected communications: the Annual Report; the Online Review; the Sustainability Report; and the Diversity & Inclusion Report.
Whilst content was tailored to meet the differing audience needs, the visual device helped us connect the overarching theme. The connective thread reflects the unique role BT play in our lives – think of it as BT weaving its way through their stakeholders and delivering at pace.
Of particular note was the online review which was concise, compelling, strategically-led and purpose-driven to generate maximum engagement with BT’s broad set of stakeholders.
We guide the user through the content to reveal personable interviews and video as they scroll, lacing animation and film together. Data charts also appear throughout to draw the user’s attention to performance detail.