Cairn was seeking to outline its investment story as the business had been transformed from its historical focus in South Asia to a business creating value and exploration success from frontier and emerging basins supported by production assets located in mature basins.
The issue was that Cairn’s website no longer reflected the business's strategy and potential. What’s more, it was overladen with content. At the very least, the business needed a responsive and contemporary website.
To understand what Cairn and its customers needed from a corporate website, we interviewed and held workshops with communications, HR, IR, sustainability and IT teams.
Then, after a detailed peer and analytics review, we created a proposition for the content, structure and user journey.
After refining the website’s architecture, we set to work creating compelling imagery, video and infographics, including interactive maps of key assets.
New photography included a wider range of people on the ground, giving a greater sense of the diversity and reach of business operations.
We cut lengthy content to bring relevant material to the fore, refreshing the site and making it easier to access and navigate. We also encouraged the addition of new employee profile videos within the careers section, which is one of the most visited sections of the new site.
While all this was happening, we also created a dormant crisis website. This way, the Cairn team, could launch a reduced version of the website should an emergency event occur.