Clinigen operates across three areas of global medicine supply: clinical trials, unlicensed and licensed medicines. In a complex regulatory environment, it’s the only company to globally manage access to medicine across all three routes.
As a rapidly-growing company, Clinigen found that growth has its challenges. Their brand was struggling to keep up with the business, while acquisitions were taking time to fully integrate.
The Clinigen digital estate had become muddled and unclear. Our objective was to bring back the simplicity and direct approach that sets this unique business apart.
Working to an ambitious timeline, we built an account team to get the right people engaged throughout the business. This included everyone from C-suite to divisional heads, working across functions, international teams and other agencies.
By integrating brand, digital and reporting, and making an extra effort to join-up stakeholders, we were able to make progress smoothly. This approach allowed us to clearly show the exceptional lengths to which Clinigen goes to achieve its mission.
Our digital-first approach to design helped to cut through different channels and devices. We prioritised bold, simple visual ideas, combining patient-focused imagery with an infographic style.