Coats Group plc is a world-leading manufacturer, with a presence in over 100 countries.
Coats have a digitally-led reporting approach, requiring a succinct and engaging online summary to capture key messages from the printed annual report. For the summary, we needed to deliver a truly on-brand, industry-leading digital experience.
We collaboratively reviewed the year’s highlights and agreed on the best work and products to link to Coats’ strategic pillars: innovation, sustainability, digital and acquisition.
Coats chose two items that underpinned their story for the year, showcasing key progress in strategic sectors: Apparel & Footwear and Performance Materials.
The one-page summary included a montage of Coats footage, featuring products and people, overlaid with details on the Coats proposition.
We used stop-motion footage of a pair of jeans and a shirt made with Coats’ molten metal splash protective fabric to illustrate the Apparel & Footwear and Performance Materials segments respectively; this meant the items could move in 3D as the user scrolled through the page. We also created a highlights and strategy video, featuring CEO & CFO commentary.