How can digital content bring reporting to life?

CWT is the global leader in corporate travel services in over 150 countries around the globe. Since 2013 it has promoted a responsible business strategy, proactively engaging with stakeholders – including 19,000 employees – on sustainability issues.


As a sustainability leader in its industry, CWT has reported on sustainable progress through its annual Responsible Business report. 

In 2015, CWT wanted to take its Responsible Business Report to the next level. With ambitions to use digital as a key driver to transform the business, CWT wanted a digital version of the Report to eventually replace the printed version. 

CWT also wanted a best-practice printed report that met GRI G4 standards, and to continue to transparently showcase progress across key responsible business domains.

How could digital be used to show its approach to responsible business?


To bring content to life, we used digital to deliver a succinct summary Responsible Business Report in 2017.

Through CWT’s best-practice printed report, we took the best elements of the story, strategy and approach to create a crisp and engaging digital platform. 

The stand-alone site now acts as a hub to hold all of CWT’s annual responsible performance information. It also features an interactive PDF report to make a more engaging and navigable detailed report.


This is the most intelligent material I have seen in a long time. Exceptional indeed.

VP, Sales & Marketing

The result is a Responsible Business report that encapsulates CWT’s responsibility framework in a cohesive and interactive way for multiple stakeholders. 


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