Greggs is an incredibly successful business. It has ambitions to double its sales over the next five years. In this year’s report, we highlighted Greggs' performance against its strategy and introduced a new five-year strategy in detail.
We communicated ambition and growth through corporate storytelling, bringing its growth journey to life within the pages of the annual report. Our focus was on producing content and creative that reflected Greggs' commitment to being a more sustainable business.
We made sure that the business was accountable to its stakeholders by reporting in a transparent way against 'The Greggs Pledge: ten things we're doing to help make the world a better place by 2025'.
So we got stuck in, advising on trends, best practice and a narrative that worked across sustainability, strategy, business model and stakeholder engagement. We also developed the design, using the same friendly tone while taking a more corporate approach to help the content stand out. The result is a bold, impactful and appealing report, engaging effectively with all audiences.