Hotel Chocolat wanted to use the first annual report to communicate its brand to its new investor audience, to convey its values and its way of doing things differently.
Hotel Chocolat also wanted to use this opportunity to capture how it strives to deliver value to every stakeholder in an ethical and sustainable way.
The closer we got to Hotel Chocolat, the more we discovered that its core values of authenticity, originality and ethics are ingrained in its DNA.
The introduction of these values at the beginning of the strategic report provides an essential context and a clear introduction to stakeholders. The development of an infographic to portray the business model and the inclusion of a tasty-looking ‘what sets us apart’ section, all help to clarify Hotel Chocolat’s unique proposition.