THE CHALLENGE

JLL asked us to help articulate their sustainability strategy and to bring it to life to engage stakeholders around the world. 

JLL were keen for their sustainability communications to adopt a distinct look and feel, whilst remaining aligned to a new global brand style.

How do you create an unmistakable look and feel for sustainability while tying it into the wider brand?

OUR APPROACH

Working with senior JLL leaders from around the world, we crafted an engaging narrative and messaging framework to support the Building a Better Tomorrow strategy. 

We then brought this to life with an overarching look and feel which embraced illustration.

We wrote and designed case studies evidencing the strategy in action, and developed engagement toolkits to embed it internally, including an animation and a branded web-key that was shared with 500 Directors at a leadership event.

For external audiences, we also designed JLL's award-winning 2017 Global Sustainability Report.