Kikoo is a game-changing mattress technology – it has a cooling ingredient that draws heat away from the sleeper instead of absorbing it. It’s totally unique.
“Release your heat to restore your cool” is the core of the brand’s positioning.
Using YouGov, we tested the brand concept with prospective buyers in multiple markets. The answer was resounding: ‘I want that’.
We brought the brand to life with copy for both their manufacturer audience, as well as the end consumer. Then followed a stylish logo, colour palette, Illustrations, iconography and 3D animation.
Through mood board exploration, we found the perfect way to visualise the power of natural cooling, all night long.
With a website brief to excite and inform, and using our deep understanding of the target audience, we created an interactive single-page overview. Coupling engaging experiences and intuitive navigation, the website helped to capture attention and encourage prospective buyers to get in touch.