The challenge was to enhance the brand so that it truly reflects Next Games’ boundless energy, diverse expertise and fearless creativity.

So our mission was to create brand positioning and narrative, plus refreshed creative that better reflected their purpose and values.

We needed to articulate its story better to its core stakeholders too, helping it to standout against its peers.

We put the brand into action by developing a new website for partners, talent, industry and investors. This celebrated all things Next Games: the company, the personalities, the work, and the amazing portfolio. Best of all, we had permission to push boundaries.

As an essential side quest, we created fresh internal docs, presentation templates and social media assets too – not to mention launching their 2021 dual-language Annual Report.