THE CHALLENGE

To ensure the business stood out in a crowded market space, we needed to position it differently from challenger banks and high street players.

This would take clear and simple design, carefully articulated messages and a strong, coherent narrative.

How can you show that you’re unique in a crowded market space?

OUR APPROACH

We set about explaining the business clearly, against a backdrop of tightening regulations.

So, through insightful case studies, we showed its niche position and recent investments in infrastructure and systems. These studies also reflected an unwavering focus on people and relationships.

Working closely with the bank’s Investor Relations team, we breathed life into their strategic report.

We followed best practice in terms of content and structure. Not least, we provided a tailored consulting service, along with proactive and flexible account management.

Along with the main report, we created an award-winning online summary. This presented financial highlights, the group’s brands, and the chief executive’s letter to shareholders – not to mention the company’s strategic framework and business model. We also left clear signposts to more in-depth information throughout.