Our brief was to bring the brand to life. To establish Phoenix as the master brand, connect it to sub brands – including Standard Life, SunLife, ReAssure and Phoenix Life – while positioning it as the single employer brand for their people.
Working through the pandemic, we became an extension of our client’s dedicated team. We ran more than 30 workstreams, developing photography, icons, illustrations, intranet, social, films and animation to embed the new brand into everything that the Group does. Not to mention planning the launch and rebranding premises.