Investing in success

Premier Foods plc is one of Britain's biggest food companies with a broad portfolio of leading brands from Oxo to Mr Kipling, Batchelors and Sharwood's.


For its 2016 annual report, Premier Foods was keen to clearly convey the Premier Foods corporate story, demonstrate its ongoing investment in key brands and its commercial expertise.

But there were also specific improvements on the previous years that were a priority. The report needed to detail the main messages of the business, strategy and results in a more concise way, with less duplication, while stakeholder feedback asked for greater emphasis on detailing the sustainability strategy, and clearer disclosure around remuneration.


With brands at the centre of the business, we wanted to use strong imagery to showcase the wide range of brands and their importance within UK households.

The business model was developed around the core purpose of the business: to ‘create food the nation loves most for modern life’. It was clearly integrated with the strategy, with business outcomes for stakeholder value and sustainability. 


This was our first report with the team and they provided a seamless process from initial design right the way through to mailing. The end result is excellent, particularly the new square format of the report, and it has been well received by stakeholders.

- Simon Wilbraham / Deputy Company Secretary, Premier Foods plc

Premier Foods’ investment proposition characterises the success of its strategy and sets the scene. Signposting and linkage to relevant content is used extensively throughout the report.

Sustainability underpins the Premier Foods business strategy and this report places an increased emphasis on reporting key sustainability issues affecting all stakeholders and the long-term return to shareholders.

Remuneration is clearly linked to the strategy as well as specific strategic outcomes, objectives and both financial and non-financial measures.


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