Schneider Electric wanted to improve the structure and content of their annual report in order to portray themselves as a dynamic, modern and global company, while highlighting their contribution to the planet.
Whilst the content of their annual report was rich and ticked all the right regulatory boxes, it suffered from repetition, contradiction and a lack of logical order.
We began by reviewing the existing content of Schneider’s annual report. We worked closely with Schneider’s finance, sustainability, legal affairs and brand teams to better understand their objectives. These findings allowed us to come up with a more logical structure supported by a more appealing design.
Focusing on the introductory chapters we established a clear structure from the offset allowing the reader access to more information in a logical order. A clear hierarchy of information adds structure to the report, while key existing content such as the company’s strategy and KPIs are now more visual to make them stand out and easier to read. A new business model has also been created to give a clearer sense of Schneider’s operations and objectives.
Digital is at the heart of Schneider’s activities and it was crucial to improve their online reporting presence.
To do so, an online summary report was created for the first time, re-purposing key content from the printed report. This single page approach enables accessible, well presented online content that is suitable for every device.
Supported by simple functionalities, it allows visitors to discover Schneider Electric while satisfying those wanting a very quick overview of the company and its annual report.