Schools Out is a UK-wide charity promoting LGBT+ education and advocacy across educational settings including schools, universities, museums and workplaces.
With a well-established and widely recognised sub-brand – ‘LGBT+ History Month’ – a lack of recognition for the ‘Schools Out’ and ‘Classroom’ brands became apparent. Working on branding and media campaigns on an ad hoc basis had resulted in inconsistent communications and a lack of overall brand identity.
Following a brand scan exercise, we developed a brand hierarchy, clearly demonstrating the relationship between Schools Out and its sub-brands.
Bringing this relationship to life, we developed a bold and bright new visual identity and clear guides and templates to make the brand accessible for all Schools Out employees.
A new modern, approachable and authoritative identity has been used to promote LGBT+ History Month 2023
This has resulted in positive brand recognition and a clear relationship between Schools Out and its sub-brands.