An established player in B2B energy supply and services for independent generators, and with offices in the UK, US and Australia, it had plans for expansion but an outdated and inconsistent brand that didn’t live up to its strength, ambition and expertise.
Our challenge was to develop a new positioning and identity that would elevate its role in the energy net zero transition in an authentic and equally powerful way in all markets, now and in the future.
Their combination of market leading insights, customer understanding and renewables expertise to enable the shift towards cleaner energy led to a new strategic positioning and identity focused on ‘empowering the transition’. A new proposition, ‘Empowering a greener generation’, and the ‘Smartest Switch’ brand marque have elevated their visual and verbal identity, and helped to globally align and power their brand and business.
This docu-style film explores the work that went into the rebrand with voices from within Emperor and Smartest Energy. Built out of powerful soundbites and examples of the brand in motion, it’s a testament to the successful partnership we’ve established.
The brand has launched across the world on multiple channels, as well as across their websites which are managed by Emperor. It signifies a new era for SmartestEnergy as it enters new markets.