THE CHALLENGE
With plans to dispose of their Retail business, SSE were in the midst of a rebranding project, making plans for the annual report unclear.
The ultimate goal was to create a clean, functional report which exceeded best practice and felt neutral without taking away from the new brand or leading it in a different direction.
With a vision of being a leading energy company in a low-carbon world, SSE were keen to emulate one of their four strategic priorities of ‘Being sustainable’ with the production of the annual report.
THE APPROACH
With over 250,000 shareholders who each receive a printed Performance Summary, we recommended a Reports and Results centre to house all of SSE’s corporate material to drive people online with the ultimate goal of reducing the amount of copies needed for print and at the same time improving their digital reporting.
We began by focusing on the creation of the printed annual report before reappropriating this content online for the Reports and Results centre.
We wanted the user to have a seamless online experience from sse.com to the Reports and Results centre. After overcoming some technical challenges, the Reports and Results centre was fully integrated with their main site.
THE RESULT
The impact of the new Reports and Results centre puts SSE ahead of the curve against their peers in terms of digital reporting.
It had over 1,000 unique visits and over 500 downloads of various documents on the day of launch.
