THE CHALLENGE

The Vitec website hadn’t been refreshed for some time and did not reflect its new corporate branding, premium brands, or the fact that it is a growing and innovative company that offers everything from mechanically-engineered products to electronics and software.

Clearly, we needed to show that Vitec is a leader in the image capture and content creation market. Just as importantly, we had to ensure that everyone who visited the site had a positive user experience befitting a technology-focused business.

Our mission was to create an enhanced user experience for all, a better visual window and to provide a scalable and robust platform that would enable development, analysis and content generation. The ultimate goal was to increase awareness and engagement for their key stakeholders, ultimately leading to higher revenue for the Group.

THE APPROACH

Vitec’s original strapline had been ‘Capture the Moment’. We encouraged Vitec to embrace their new version on the site: ‘Capture. Share.’ Building on this more active and direct proposition, we brought Vitec’s website to life through an engaging visual language.

Firstly, we restructured the site to support a range of user journeys. Then we introduced strong, exceptional imagery throughout to capture Vitec's products, Divisions, people and culture - and, given the very nature of the business, we actively encouraged Vitec to use photography taken by Vitec brand ambassadors. What's more, we used powerful case studies to share their strategy in a compelling way.