Brand and culture research

Posted in News, Employee and Brand on 15 September 2020 By Darryl Mead, Head of Employee Experience

The business environment is undoubtedly in a period of extreme change. In light of this, we are conducting a piece of research that looks at the future of brand and culture and their roles in supporting and creating value for businesses.

Post-COVID-19 and the resulting upheaval, the very purpose of business is coming under scrutiny as stakeholders everywhere question its role in society. How companies position themselves and the way they convey their brand will be critical. However, what is the answer? How should companies be approaching their brand and how does that connect to important internal considerations such as culture and the employee experience? We want to find out the answers to these questions by drawing on the experience and insight of our extensive community.

We invite you to take part in our research to define collectively what the present and the future really looks like in the world of brand and culture. You are welcome to complete both surveys below or the one most relevant to you and your role. Our surveys take just five minutes to complete and all answers will be kept anonymous, so please answer honestly.


Once we have completed these surveys, we will challenge and interrogate the initial answers through targeted focus groups building deeper and more meaningful insights. This will then lead to the production of a white paper and launch event next year. Please do get in touch below should you have any questions.

Keith Taylor
Head of Brand
[email protected]

Darryl Mead
Head of Employee Experience
[email protected]



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