Brand insight

Posted in Brand on 31 July 2018 By Christina Brusendorff, Senior Brand Strategist

In a world where everyone is talking about difference, we believe it is far more important to be relevant.

Brand is critical to growth. Flowing through every part of the business, brand has an important role to play in delivering ambition and, as such, what a brand represents should be as robust as any business model or strategy.

In this white paper we explore the core stages of insight to help you find your relevance and demonstrate the difference insight can make to brand and business.

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Like lipstick on a gorilla

That the best brands are those which truly reflect the DNA of a business is evident.


Brand activation

A brand is every part of what makes your company unique. It’s made up of your look and feel – logo, tone of voice, colour palette etc – but also your leadership, your employees, your behaviours, personality and culture. All the things that touch customers’ lives to create an impression and emotional connection with a brand.