How to boost your annual report on social media

Posted in Employee on 11 April 2019 By Iain Scott, Head of Search and Social

This white paper provides tips on how to increase stakeholder engagement through social media, along with a 12-month plan designed to highlight the best parts of your company alongside your annual report.

The recommended social media channels for promoting annual reports are Twitter, LinkedIn and Instagram. Very little interest exists on Facebook, and posts sharing financial reports don't perform well on this platform.

In this guide, you'll see the creative assets that are commonly used to promote annual reports, and how effective they are on each channel.

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