Presenting the opportunity
Growing a business brings a wealth of challenges, not least articulating your company’s ambition and vision.
The Annual Report is a key channel for this opportunity, but it does create many communication demands for all businesses. While you may be clear on your vision and values, showing the true value created by your business requires a deeper dive into corporate detail.
There are many elements of reporting to consider: a company strategy and business model, aligned with KPIs, marketplace behaviours and other influences. Does it all stack up to make a compelling investment case and how do you deal with risks? Is there a sustainability element that will influence corporate strategy or other non-financial issues that are relevant? Is there forward-looking information that could be affected by the market?
While you may be clear on your vision and values, showing the true value created by your business requires a deeper dive into corporate detail.
The clever bit is showing how all these elements are integrated. As separate pieces, they are relevant for different stakeholders, but together they are stronger.
It’s the most efficient way of showcasing the business: how you create value for stakeholders. A successful Annual Report will be able to demonstrate seamless linking throughout the document, which joins together to create a whole – telling the unique story of your company. Ways to do this can be visual or verbal, creating an overall impression of considered strategy and careful planning, speaking volumes to the hearts and minds of all stakeholders.
To read more about best practice reporting and communications for Small Cap and AIM listed companies take a look at our reporting showcase.