Emperor Website Cookie Audit
Essential Cookies
| Cookie Name | Purpose | Expiration Date |
| CookieControl | Set when the user accepts the cookie policy. | 3 months |
| UMB_UCONTEXT | These cookies are essential for the site, but are only seen by site administrators whilst accessing the website content management system (CMS). They are used in maintaining the session state of the logged in user. | Session |
| UMB_UCONTEXT_C | ||
| UMB-XSRF-V | ||
| UMB-XSRF-TOKEN |
Google Analytics Cookies
| Cookie Name | Purpose | Expiration Date |
| _gat | This cookie is used to throttle the request rate. These cookies are used to collect information about how visitors use the website. This information is used to compile reports and to help us improve the website. | 1 minute |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information on how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected includes the number of visitors, the source of their income, and the pages visited in an anonymous form | 1 day |
| _ga | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. | 2 years |
Targeting Cookies
| Cookie Name | Purpose | Expiration Date |
| __Secure-3PSIDCC | Builds a profile of website visitor interests to show relevant and personalized ads through retargeting. | 2 years |
| __Secure-1PSIDCC | ||
| __Secure-3PAPISID | ||
| __Secure-1PSID | ||
| __Secure-1PAPISID | ||
| __Secure-3PSID | ||
| SIDCC | This cookie is used by Google Maps. The purpose of this cookie is toprovide the identification of secure traffic | 1 year |
| SID | This cookie is placed by Google Ads Optimization. The cookie is used to provide ad delivery or targeting. | 2 years |
| APISID | ||
| SSID | ||
| SAPISID | ||
| HSID | ||
| OTZ | Links activities of website visitors to other devices that are previously logged in via the Google account. In this way, advertisements are tailored to different devices. | 1 month |
| DV | These cookies are used to collect information about how visitors use the Site and use the information to compile reports and to help improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they visited. | 1 day |
| AEC | This cookie ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user's knowledge. | 6 months |
| NID | The cookie is used to provide ad delivery or retargeting, store user preferences. | 6 months |
Third-Party Cookies / Vimeo
| Cookie Name | Purpose | Expiration Date |
| _cf_bm | Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions | 30 minutes |
| OptanonAlertBoxClosed | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down | 1 year |
| uetvid | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | 1 year |
| _gcl_dc | Used as a conversion linker tag in web and AMP containers that can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains for Google Campaign Manager. | 3 months |
| _gcl_aw | To provide more accurate conversion tracking, conversion linking for Adwords and DoubleClick uses first-party cookies to store unique IDs for users and the ad clicks that brought them to your site. The values are stored at the top level domain in a cookie named _gcl_aw when the user arrives on the landing page. | 3 months |
| language | This cookie is used to remember any selection a user has made about language on ico.org.uk, using the language selector, so that the site will be shown in their chosen language when returning to the site. | 7 months |
| 1P_JAR | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 1 month |
| AF_SYNC | This cookie collects information about your actions on websites that have embedded a Vimeo video. | 7 days |
| sctr | Used to determine whether a third party tag will be called in Snap Ads Pixel. | 1 year |
| _uetvid | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | 1 year |
| uetsid | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | 1 day |
| afUserId | This cookie collects information about your actions on websites that have embedded a Vimeo video. | 2 years |
| _abexps | This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, region or user name, for example. In general, the cookie stores information about how you use Vimeo. | 1 year |
| _tt_enable_cookie | We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | 7 months |
| _ttp | ||
| _lc2_fpi | This cookie is set by LiveIntent. A random, unique, device identifier, stored as a 1st party cookie, to enable targeted advertising | 1 year |
| _scid_r | This cookie is associated with Snapchat. It sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertising. This pairing service is provided by third party advertisement hubs, which facilitates realtime bidding for advertisers. | 1 year |
| _cc_id | This is a third-party cookie from Lotame to track users across sites and develop a user profile for advertising. | 7 months |
| player | This cookie saves your settings before you play an embedded Vimeo video. This means that the next time you watch a Vimeo video, you will get your preferred settings back. | 1 year |
| sd_client_id | This is a vimeo cookie and is used to play/upload videos. | 1 year |
| _mkto_trk | This cookie may contain information (such as a unique user ID) that is used to track your usage of our site. The cookies placed by Marketo are readable only by Marketo. | 1 year |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 1 month |
| vuid | This is a cookie used by Vimeo to store the user's usage history. | 2 years |
Third-Party Cookies / ShareThis
| Cookie Name | Purpose | Expiration Date |
| pxcelBcnLcy | Facilitates the sharing function on the website. The cookie also allows websites to track and target the user with advertisement based on the user's likes and shares. | Session |
| pxcelPage_default_c010_B | Enables the visitor to share content from the website onto social media platforms or websites. | 17 days |
| mp_eb4c820161f6ead8054 c94e14c144900_mixpanel | This cookie is set as part of the ShareThis service. | 1 year |
| _conv_v | This cookie is the visitor-centric cookie that has a lifetime of max 6 months from the last update time. It is a string of star(*) separated pieces; each piece is a string that contains key and value strings glued together by colon (:). | 4 months |
| _conv_r | This cookie holds the referral data for the current visitor. This is overwritten each time a visitor comes from a new referrer. | 4 months |
| ajs_user_id | This cookie is used to collect data on the visitor's behavior on the website - this information can be used to assign the visitor to a visitor segment, based on common preferences. | 1 year |
| __stidv | The __stidv cookie is set as part of the ShareThis service and monitors user-activity, e.g. Web pages viewed, navigation from page to page, time spent on each page etc. | 2 months |
| _fbp | Used by Facebook to deliver advertising. The cookie contains an encrypted Facebook user ID and browser ID. It will receive information from this website to better target and optimise advertising. | 2 months |
| _zitok | First-party cookie set by ZoomInfo to identify unique visitors. | 1 year |
| ajs_anonymous_id | This cookie is used to identify a specific visitor - this information is used to identify the number of specific visitors on a website. | 1 year |
| __stid | The __stid cookie is set as part of the ShareThis service and monitors user-activity, e.g. Web pages viewed, navigation from page to page, time spent on each page etc. | 2 months |
Party Cookies / DoubleClick
| Cookie Name | Purpose | Expiration Date |
| IDE | Cookie is placed by Google DoubleClick. The functionality is to provide ad delivery or retargeting. | 13 months |
| DSID | Cookie is placed by Google DoubleClick. The functionality is to store user preferences. | 10 days |