2 power hours to help you be more 360

This unique event, from 4.30pm to 7pm on Wednesday September 24th in London brings you: a leading behavioural scientist + a science-driven B2B Brand Benchmarking + B2B brand and marketing peers.

360 B2B brand and reputation building focuses on maximizing impact and trust with your audiences. It's about enabling you to create greater clarity, connectivity and credibility in a fast-changing digital world, where the pressure to get results faster is greater than ever.

Event agenda:

4.30 pm - Arrival

5.00 pm - How to harness behavioural science in your B2B brand building

Behavioural Scientist / Visiting Professor - IE Business School, Madrid

Guy shares insights from behavioural science that will help you to develop B2B brand building strategies and activations that will have a bigger and more sustainable impact on perceptions, relationships, and purchasing behaviour.

5.30 pm - Insights from a benchmark of 50 of the UK’s leading B2B brands

Jason Frank, Director of Strategy & Propositions & Clare Simpson, Strategic Planning Director, Emperor

Clare and Jason share highlights from a multi-channel digital benchmark of fifty leading UK B2B brands, applying a science-driven methodology to assess B2B brand effectiveness - highlighting challenges, opportunities and best practice.

6.00 pm - B2B Marketing practitioner panel: Overcoming the barriers to 360 branding success

B2B brand and marketing leaders from a range of leading B2B brands identified through our benchmarking

The panel share their frontline B2B branding experiences, discussing how they have navigated the internal and external barriers to more joined-up, high-impact, joined-up 360 brand and reputation building.

6.30 pm - 7.00 pm - Close and networking drinks

If you would like to attend, please register your interest to [email protected]