B2B Branding Benchmark

Lessons, insights and ideas from 40+ brands

Our B2B branding specialists have collaborated with a leading behavioural scientist to develop this unique B2B Branding Benchmark methodology and report. A multi-disciplinary expert panel assessed over 40 leading B2B brands across six sectors, using the science driven benchmarking framework – focusing primarily on the main organisational website and LinkedIn presence for each organisation.

The report senior brand, marketing, communications and digital communications professionals with:

• A science-driven B2B Branding Framework that offers a robust and original perspective to help you assess, manage and evolve your own digital B2B branding activities and content.
• Valuable insights and best practice examples, based on assessments of over forty major B2B organisations across the following sectors: property, management consulting, legal services, construction, infrastructure, engineering, financial services and insurance.
• A user-friendly explanation of the methodology and the behavioural science behind the methodology and framework.

Complete the form below to download the full report. If you’d like to have an informal conversation to understand more about the framework and discuss a more tailored benchmark for your own organisation and sector, contact me directly at [email protected].