Consistency in a chaotic world: Our 2025 FTSE 350 reporting insights

The 2025 communications landscape is unpredictable and inconsistent, impacted by delays and changes to upcoming regulations, questions over the future direction of ESG reporting​,​ and changing attitudes to climate and diversity and inclusion.

​Emperor’s latest FTSE 350 research explores how companies are navigating this uncertain environment while continuing to evolve and innovate in their reporting. It provides a snapshot of what best practice reporting looks like in 2025 and showcases innovative approaches and concise, compelling storytelling that can serve as inspiration to companies of all sizes.

Key takeaways from our research include:

1. Impactful storytelling: Develop compelling and accessible storytelling to reinforce key messages from the year, simplify complex topics and engage your stakeholders.
2. Balance performance and potential: Provide decision-useful disclosures while​
   also demonstrating the potential of your business through a differentiating equity story.​
3. Think holistically:  Ensure you take a cohesive, integrated approach that aligns with your wider business strategy and objectives with your sustainability approach and narrative.
4. Tailored channel mix:  Embed report content ​across your digital and social channels ecosystem to promote key themes and boost engagement with current and future employees and customers.
5. The power of technology: Explore how new technologies can help you own your story and future-proof your reporting.

Our review spans 50 FTSE 350 companies across 10 sectors, encompassing the annual report, wider reporting suites and digital channels. 

Complete the form below to download the full report. Feel free to contact me directly if you’d like to have a chat about our findings at [email protected].