Critical Thinking, The No.1 skill for Marketing Success

In a world overloaded with trends and “must‑do” tactics, the real competitive edge is knowing how to think, not just what to follow.

Critical Thinking, The No.1 skill for Marketing success
Thursday 19th March | 4.30pm - 7.00pm BST | In Person

Hosted in London, we will be joined by Professor Laura Chamberlain of Warwick Business School who is writing her second book – one that teaches marketing professionals and MBA students how to think critically about strategic marketing decisions rather than following prescriptive frameworks.

Our opportunity is to join Laura for a live discussion and experience, as she refines her text and explores some of the key topics with Emperor’s clients and friends. We will focus our content and debate around three core chapters for Critical Thinking:

1. The Marketing Thinkers Mindset
2. Performance v Brand
3. Human Connection in a Digital World

This is a unique and special opportunity to spend some time with like-minded marketeers, discuss our opportunities with consultant experts and focus on the elements of Critical Thinking that will best aid our roles for the businesses and boards we represent.

Spaces are limited, if you'd like to attend, please RSVP to [email protected] with any dietary requirements.