How to navigate the perpetual game-changer in corporate reputation: AI

AI is reshaping — and at times distorting — corporate reputation. It raises an important question: how do you ensure your digital presence builds trust in this new AI-driven landscape?

How to navigate the perpetual game-changer in corporate reputation: AI

Thursday 23rd April | 8.30am - 10.00am BST | In Person

Our industry is under increasing pressure to manage brand and corporate reputation in an environment where AI-generated misinformation, deep fakes and outdated digital footprints can undermine trust almost instantly. AI adoption is accelerating, regulators are watching closely, and reputational risk is now firmly a board-level concern.

We will be discussing this topic and cover areas such as:

• How to influence what people and AI models find about your brand in generated search answers
• How your legacy digital footprint may be harming your reputation
• How to respond effectively to an AI-drive reputation crisis and stop the crisis loop
• How teams across brand, marketing, communications and digital need to work together to best effect

To discuss this topic we have:

Dan Drury, Digital & AI Strategist, Emperor

Isobel Bradshaw, Director, Media Relations, Visa

Ross Easton, Group Head of External Communications, SSE plc

Attendees will gain actionable insights on upskilling their communications to maintain control, confidence, and speed when navigating the complexities of an AI-influenced landscape.

This event will be relevant to those working in: corporate communications, IR, brand, marketing and digital communications.

Please RSVP to [email protected] with any dietary requirements.