Joining the dots: Our latest review of AIM 100 reporting

Posted in News, Reporting & White Papers on 29 June 2022
By Rachel Crossley, Director of Stakeholder Communications

Our latest review of AIM 100 communications has found that better ESG reporting, a longer-term perspective and an increasing focus on the website is resulting in richer, better connected and more future-focussed communications. 

The last year has been a rollercoaster ride for AIM companies – while the AIM market continues to grow and outperform, rising stakeholder expectations, increasing requirements and external factors are all putting increasing pressure on companies.   

And with more companies now on AIM, ensuring you can reach the right audience with a long-term story that creates a compelling, consistent narrativeis now a must if you’re to stand out from the crowd. 

From our deep dive into AIM 100 reporting, we have identified four ways that the best reporters are setting themselves apart through their activities and related communications. 

  1. Embracing the ESG challenge 

  2. Embedding a sense of purpose 

  3. Telling a long-term story 

  4. Communicating effectively with your stakeholders 

It’s all about joining the dots, which for us means taking a holistic and connected approach – demonstrating how your purpose, strategy and ESG approach are aligned to create long-term value for all stakeholders, and telling your story consistently across your suite of communications to build trust.


If you would like to discuss our findings in more detail or discover how Emperor can help you achieve your communications ambitions, please get in touch with Rachel Crossley at [email protected] or Tim Marklew at [email protected]

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