The Future of AIM Reporting

The Future of AIM Reporting & Corporate Communications

2024 has presented AIM companies with a number of challenges, not least in terms of the macro economic environment and investor sentiment. Companies are also facing a wave of new regulations, coupled with increasing demand for information from broadening audiences.

Against this backdrop, it is more important than ever to communicate a concise and compelling equity story that attracts long-term investors and connects with all audiences. Emperor’s latest smaller company research delves into AIM 100 reporting and comms to explore how companies are evolving their reporting to communicate current performance while also telling a differentiated story of long-term value creation.

We’ve structured our findings against the five guiding principles which we believe will shape the future of reporting:

1. Foster joined-up thinking: Building your sustainability credentials through clear target setting and progress reporting on your material issues.
2. Combine performance and potential: Providing decision-useful and comparable data and insights to tell a compelling and differentiating equity story.
3. Power with digital: Making use of your website and social media to build ongoing engagement.
4. Tailor for everyone: Structuring your reporting suite to best meet the needs of your stakeholders.
5. Be different by design: Adding impact through compelling storytelling, unique themes and innovative design.

Our review encompasses the annual report, wider reporting suites and digital channels. It provides a snapshot of current best practice, identifying trends and showcasing innovative and progressive approaches that can serve as inspiration to smaller companies across all sectors and markets.