A blueprint for a digital experience worthy of a company that creates and manages some of the UK’s best real estate.
Our Role
- Digital
Surveying the site
British Land’s website had become out-dated, hard to maintain and tricky to use. A renovation was needed to showcase just what makes them special.
Under construction
Starting with a rigorous discovery stage that analysed performance, data and competitors, we built nuanced audience profiles that laid the foundations for a new streamlined structure and content. A highly adaptable design system thoughtfully extends their brand’s visual language, providing flexibility across different visitors and contexts. New content, bespoke copy, smart structures and adaptable components.
Standing tall
The new website is an authentic, engaging home for all things British Land. It delivers an accessible user experience, with intuitive design and content that’s tailored to the audience. A purposeful website that brings to life the idea of ‘Places People Prefer’.
